An engaging and instructive session on menstrual hygiene was conducted at Dakshin Beltola ME School, on the 10th of June, 2019 as the commencement of the Menstrual Hygiene Management (MHM) Awareness Campaign, an initiative by Aadya. A proficient team of Instructors from around the nation addressed the girl students about different taboos associated with menstruation prevalent in the region, along with numerous facts and the know-how concerning menstrual hygiene and health.

Free samples of Aadya’s sanitary napkins were also gifted to the school authorities with the intention of having the girl students use them whenever needed during school hours. The initiative is targeted to educate the population of rural & semi-urban areas where various myths are accepted, exercised and have had numerous adverse effects such as many girls dropping out of their classes during their vital study hours. This long-term campaign covering almost the whole state of Assam at the first stage, aims to bring about an effective change in the lives of the girls and women in the region.